Abdo Kayali with the Saudi Arabian Minister of Information and Culture, Abdulaziz bin Mohieddin Khoja.
Souq Waqif Boutique Hotels (SWBH), managed by Al Rayyan Hospitality, is launching its New Year campaign in 2014 to attract families from Saudi Arabia to come to Qatar to enjoy a host of activities during the Souq Waqif Spring Festival, which opens at the end of January.
The annual festival, sponsored by Souq Waqif Boutique Hotels and organised by the Souq Waqif administration and Sawt Al Rayyan Radio, runs from January 24 to February 6 and is now in its third year.
The festival attracts thousands of visitors and offers two weeks of family-friendly fun including parades, shows, plays, music featuring top Arab stars and children’s entertainment. This initiative follows a year in which the group received numerous international hospitality awards and which saw the launch of three new Souq Waqif Boutique Hotels: Al Bidda, Al Jomrok and the historic Bismillah Hotel.
SWBH’s promotional campaign in KSA this year focusses on the importance of the Saudi market, particularly families, who can experience the collection’s hospitality, offering a traditional Arabic welcome while also providing the height of luxury in accommodation, personal services and cuisine.
Abdo Al Kayali, Group Director of Sales and Marketing at Souq Waqif Boutique Hotels, said: “We are glad to be in the Kingdom after a highly successful year which gained us six awards since the launch of our collection – including the group winning Best Luxury Hotel Brand for the Middle East at the World Luxury Hotel Awards in Thailand, where Arumaila Boutique Hotel and Al Jasra Boutique Hotel and Al Rayyan’s Adria Boutique Hotel in London also won accolades. We also won Best Company for Hospitality and Tourism at the Arabian Business Awards in Dubai and Najada Boutique Hotel was awarded the title of Qatar’s leading boutique hotel at the World Travel Awards in World Travel Market 2013.”
Guests also have the opportunity to dine on one of the collection’s three wooden Dhow boats – Lusail 1, 2 and 3. Trips are tailor-made to a guest’s needs – whether a romantic dinner for two, a family and friends get-together or a corporate sunset cruise. Other services provided by SWBH include the use of a personal shopping attendant, laptop rentals, interactive television and babysitting services.
The Peninsula
