Qatar Airways' patented Business Class QSuite.
Qatar Airways has completed a spectacular showcase at this year’s ITB Berlin, at which the airline’s new Business Class QSuite was revealed in a world exclusive ceremony to hundreds of spectators, while reaching more than five million spectators online via the airline’s Facebook live stream.
In a world-first for Business Class travel, Qatar Airways introduced its new patented Business Class QSuite on the first day of the exhibition with the media broadcasting live from the event, including CNN, CNBC, Euro News, Channel News Asia and Aljazeera, with influential TV presenter from CBS America Peter Greenberg as one of the first to review the seat in person. Initial estimates place the reach of the first day's media of the new product at more than an incredible 430 million people around the globe.
QSuite enhances the standard for premium travel worldwide featuring a unique customisable cabin that includes movable privacy panels that can be arranged to create a quadruple social space for families and friends.
The airline also exclusively revealed the world’s first ever Business Class double bed, for those in adjoining seats.
Qatar Airways Group Chief Executive, Akbar Al Baker, said: “Qatar Airways continues to set new standards in global luxury travel and our announcements at this year’s ITB Berlin are no exception. With the introduction of private suites in Business Class and interchangable social spaces for business and leisure, Qatar Airways is truly bringing First Class travel to its Business Class passengers. In this, our 20th year, we are proud to demonstrate our ongoing ambition to continuously innovate to break boundaires and surpass the expectations of our travellers. We will continue to develop new and exciting propositions for our passengers.”
Guests to the Qatar Airways stand were able to sample a taste of the new QSuite in a real model of the new Business Class cabin, ensuring that visitors were able to leave having experienced the new patented product first hand.
Qatar Airways also launched a new next generation user interface for Oryx One, its award-winning inflight entertainment system that features up to 3,000 movie, television and game options. The platform will make it even easier to navigate the wide selection of movies, music and TV box sets, ensuring passengers get the very best entertainment experience from the moment they step on board.
