Careem, the app-based car booking service, has expanded its services across Doha with the launch of “GO” that starts with price as low as QR10 per trip.
GO makes use of smaller car models, such as the Honda City, Nissan Sunny and Kia Cerato, and offers users the choice to pay by either cash or card.
“We’re really excited to launch our most affordable car type in Qatar. Our aim is to make people’s lives simpler and offer greater mobility for residents across Doha. GO allows us to provide an option that is equally convenient and reliable as the Careem service familiar to users, yet more affordable. This is especially suited to short rides across town,” said Ibrahim Manna, GM, Careem Qatar.
In Qatar, Careem has seen strong 30 percent month-on-month growth in the past year and has established itself as a leading transport service provider in Doha. Earlier this year, the homegrown startup signed an MoU with the Ministry of Transportation and Communications (MOTC) stating that the popular car-hailing app is allowed to facilitate transport services within Qatar by connecting Careem Captains to customers via the mobile app — making Careem the first car booking app licensed to operate within the State.
Committed to continuously rewarding and enhancing the lives of its Captains, Careem recently launched a ‘Captain Loyalty Program’ that allows Captains in Qatar who have been with the company for more than a month, the opportunity to win a return ticket home and reimbursements for personal expenses.
Other Captain-centric initiatives include a competition in October offering cash prizes of up to QR40,000 in value and performance-based weekly incentives. In the near future, Careem will launch ‘The Captain Fund’, to encourage Captains to start saving towards bigger financial goals such as children’s education and improving their families’ living standards.
