Ford Motor Company and its Warriors in Pink campaign kicks off its 19th year of support in the fight against breast cancer with the arrival of its 2013 collection of Ford Warriors in Pink apparel and accessories. Created for women, men and children, the collection features important symbols signifying the message of hope, strength and unity in the fight against breast cancer. The new collection is now available at www.fordcares.com, with 100 percent of net proceeds going directly to the fight against breast cancer.
“Models of Courage,” a program launched in 2012 to highlight the stories of breast cancer survivors, is continuing this year with inspirational stories of 11 women and men who were selected for the Models of Courage program to serve as Ford Warriors in Pink role models and inspire everyone involved in the fight against breast cancer.
Ford Warriors in Pink created the Models of Courage program to celebrate breast cancer survivors who have demonstrated strength and courage in their battle.
“The Ford Warriors in Pink campaign, with $120m dedicated to the cause, is nowhere near done. As long as breast cancer affects our moms, sisters, daughters, fathers and sons we will continue to fight,” said Tracy Magee, Ford’s primary brand experiential manager. “The personal stories and experiences of the Models of Courage will help raise awareness, as well as inspire those battling breast cancer to continue the fight. Their stories inspire me every day.”
Ford Warriors in Pink is giving breast cancer supporters the chance to win a new 2013 Warriors in Pink Fusion Hybrid. The all-new Fusion Hybrid has a best-in-class EPA-estimated rating of 47 highway miles per gallon. The Fusion Hybrid is an entirely new idea of what a car can be. Supporters can enter the contest at: fordvehicles.emipowered.net/2013wipsweeps/.
The Penisula
