Vodafone Qatar was awarded the Best Social Media Strategy for Telecommunications award at Marketing Awards Middle East, which was recently held in Dubai, UAE on the sidelines of The Marketing Show 2013, which brought together scores of marketing, loyalty and CRM professionals from across the region to hear from and debate the latest trends and insights with industry leaders. Marketing Awards Middle East recognise and celebrate companies leading the region in social media, customer engagement and loyalty.
Nominees in Social Media categories were judged on how they were creating real conversations with followers, how active fans and followers were on their social media platforms, how social media created a positive sentiment within their organisation, and what features differentiate their strategy from competitors.
Hamad Al Hammadi, Government Relations Manager at Vodafone Qatar, said: “Vodafone Qatar is leading the region in social media and is devoted and committed to serving customers and engaging via social media. Vodafone Qatar creates unique and relevant content specific to this medium and we put primary importance on the relationship with our customers. We earn the right to follow our audience by delivering our likable brand personality through the voices of real people on our social media team, authentic content and by ensuring responsiveness and transparency in all interactions.”
Vodafone Qatar was also recently recognised as the number one socially devoted Facebook brand in Qatar, according to Socialbakers, the most popular provider of social media analytics tools, statistics and metrics. A socially devoted brand is defined as a brand that creates and opens line of communication with fans, responds to fan requests at least 65 percent of the time, and responds in a timely fashion.The Peninsula
