Darwish Luxury and The House of Boucheron have announced the opening of a 15sqm pop-up store at Fifty One East, Al Maha Center.
Following the opening of its boutique in Fifty One East, Lagoona Mall in 2011, Boucheron is strengthening its presence in Doha, with a new Parisian-inspired store.
On entering the new store, the customer is immersed in a setting that celebrates the exceptional luminosity of the famous flagship at 26 Place Vendome.
“We invite our customers to delve into the graceful setting, evoking play of lights and the sparkle of the gems, which will showcase at the new Boucheron pop-up store,” said a representative from Darwish Luxury.
Exhibited in this store are jewellery collections such as the graphic Quatre, the delicate Ava and the Serpent Boheme collection, a tribute to the love story between Frederic Boucheron and his wife Gabrielle.
The Peninsula
