OSN has refreshed its on-air brand identity. Now live, the unifying on-air brand identity creates more synergy between the OSN brand, its channels, genres and services at the same time reinforcing and highlighting OSN’s key differentiators – content, technology and world-class customer service.
The new on-air look marks another significant first for the region’s broadcast industry integrating customer engagement via social media with the TV viewing experience.
“Our objective was to create an emotional connection with our viewers and move the customer conversation from an online environment to a richer on-air experience,” said David Butorac, CEO of OSN.
“The advent of social media has changed the way people consume entertainment. We recognize that viewers want to be more involved and be part of the conversation. They want to be heard and seen. We therefore developed a strategy that weaves social media and OSN’s added value benefits into our on-air communication – a first for the region’s broadcast sector.”
Bethany Bunnell, OSN’s Creative Marketing Director added: “We know that our brand is a key source of differentiation that guides our customers’ purchase decisions. Our brand refresh is designed to ensure that our brand promise and values come through in everything we do from programming and technology to the customer experience.
“There’s no other pay-TV brand quite like OSN and we want this to come out loud and clear in our on-air spots. Our creative approach was to be emotive and apparitional while reinforcing our key differentiators. Our objective was to leverage our on-air platform to expand the conversation. The new OSN platform ids are focused on the amazing moments that happen in life and integrate actual tweets and Facebook messages so our viewers are now part of the conversation and the viewing experience.”The Peninsula
