DOHA: Qatar Duty Free (QDF), in conjunction with L’Oréal Luxe, has created an exclusive pop-up experience for passengers travelling through Hamad International Airport (HIA) this summer.
Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, and Viktor & Rolf will showcase their oriental and occidental style fragrances housed within different areas of the East Meets West installation, which is situated in the main atrium of HIA. This strategic location in the airport’s departures concourse will make the exhibition a focal point for all passengers departing from or transferring through Doha. The exquisite sensory journey is built around an area of peace and relaxation directly inspired by the shape of the Fountain of Doha Museum of Islamic Art.
“We are delighted to reveal this innovative new retail concept at Qatar Duty Free this summer,” said Qatar Duty Free Senior VP, Keith Hunter. The Peninsula
