OSN is strengthening efforts to support the community with the launch of ‘Live More,’ its Corporate Social Responsibility (CSR) initiative, aimed at encouraging families in the Middle East and North Africa (Mena) to adopt healthier lifestyles.
‘OSN Live More’ aims to raise awareness on the importance of a leading a well-balanced lifestyle and how simple day-to-day changes can make a big difference to people’s overall health and wellbeing.
David Butorac, Chief Executive Officer, OSN, said: “OSN is committed to giving back to the communities that we serve in. As the most popular medium of entertainment, television has the opportunity to make a positive impact on people’s lives. An important initiative for OSN, we are leveraging the extensive reach of our network to educate and encourage families to be more aware and make smart health choices.”
OSN Live More kicks off with an on-air awareness campaign which includes a series of English and Arabic infomercials that aim to educate viewers on the importance of getting more active. On-air promos will be refreshed regularly, engaging and encouraging viewers to make positive health changes.
OSN Live More kicks off with the launch of an exclusive health show, Live Your Life a Different Way, hosted by the Arab world’s foremost sports instructor, Captain Nour Khattab who teams up with renowned health nutritionist, Dr. Sharifa Abu Al Fotooh, to share secrets on better living.
The Peninsula
