Dubai: Porsche Middle East and Africa FZE has revealed a record year of regional sales with figures up more than 26 percent compared to 2012. Porsche delivered 11,609 new cars across the region in the January to December period, up from 9,171 in the previous year.
Accounting for more than a quarter of regional sales, the United Arab Emirates has played a most substantial role in Porsche’s latest success. In Dubai alone, sales figures have increased by 14 percent with 1,892 vehicles delivered in 2013, while Abu Dhabi contributed with a total delivery of 1,422 cars marking more than 34 percent year-on-year growth. South Africa has enjoyed an exceptional 12-month period in which sales grew from 1,500 in 2012 to 2,516 in 2013, an increase of almost 68 per cent. Crucially, all four of Porsche’s biggest regional markets witnessed growth.
Christer Ekberg, Managing Director of Porsche Middle East and Africa FZE, said: “These results cap off what has been an absolutely incredible year for all of us at Porsche, regionally and around the world. Known globally as the landmark year in which the iconic Porsche 911 celebrated its 50th anniversary, the latest figures show that demand for Porsche cars in the Middle East and Africa region has never been higher. We now look to the future and how we use this platform to expand, without ever losing track of our focus. Porsche’s core values of performance matched with everyday practicality remains at the centre of everything we do.”
Central to Porsche’s 2013 success has been the diverse model range. In the year which saw the brand celebrate 50 years of the 911, the iconic sports car was a key contributor to the region’s growth as sales increased from 1,274 to 1,729, a rise of more than 35 percent.
The Peninsula
