Seven mobile products of LG Electronics (LG) received 2013 International Forum (iF) Design Awards. Globally recognised and highly sought after, iF awards are bestowed on products that possess outstanding design qualities. LG’s winning products included the recently launched Optimus G, the Optimus L9 and five other smart mobile products.
“LG invests heavily in smartphone design in order to create products that are uniquely differentiated from those offered by our competitors,” said Dr Jong-seok Park, President and CEO of the LG Electronics Mobile Communications Company. “As far as we’re concerned, strong design is crucial as it not only complements, but also enhances our high-performance hardware. Perfecting the balance between style and full mobile functionality has long been a part of LG’s design heritage and it will continue to be so.”
LG gave its Optimus G a black uni-body form. The handset boasts a luxurious look and feel, with a 4.7-inch WXGA True HD IPS Plus display and LG’s patented Crystal Reflection finish. This finish produces a jewel-like effect which changes in appearance, depending on lighting conditions and the angle from which it is viewed.
The Optimus L9 is the embodiment of LG’s premium L-Style design DNA; an impressive blend of sleek form and modern square design. Its thin 9.1mm body and eye-catching metallic streak provide comfortable grip and a touch of elegance.
LG’s other iF design award winners include the Optimus LTE 2, the world’s first smartphone with 2GB RAM (launched in Korea in May, 2012), and the LG Lucid 4G, a variation of the Optimus LTE for Verizon Wireless in the US. Also taking home awards are the Optimus L7, a high-end model from LG’s L-Series line-up, the Optimus Life, a popular LTE smartphone recently launched in Japan, and the LG Smart Dongle for wireless access to LG Smart TVs.
The 2013 iF Design Awards ceremony will be held on February 22 at BMW World in Munich, Germany. The Peninsula
