Doha: Asda’a Burson-Marsteller, the Middle East’s leading public relations consultancy, further strengthened its investment in evidence-based communications with the launch of the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster famous for advising former president Bill Clinton and the former UK prime minister Tony Blair on winning election campaigns.
Headquartered in Dubai, PSB Middle East will offer corporate and government clients a range of services tailored to communications strategy development and brand positioning, including market and competitor strategy, image management, brand and product entry, and advertising and messaging testing.
PSB is already well established in the Middle East having provided the fieldwork and market research analysis for the annual Asda’a Burson-Marsteller Arab Youth Survey since 2008.
The Peninsula
