Doha: Q.media Decaux has been awarded an 11-year contract with City Center, Doha, for the exclusive advertising concession in the mall.
Following advertising concession, City Center will be focusing on increased innovation and further expansions throughout the mall, providing customers with more retail space and unique amenities. From July 1, q.media Decaux will introduce innovative outdoor advertising solutions including an interactive digital wayfinding system.
Anastasia Marapidou, Center Manager, and Joerg Harengerd, Director of City Center Doha, said: “We are delighted to have awarded the advertising concession in our mall to q.media Decaux to create a successful media platform, benefiting from the local market knowledge of the company and the worldwide expertise of JCDecaux in outdoor advertising, especially in retail environments, offering an enhanced experience to customers while bringing a better return to tenants.”
Steve Bovey, Managing Director of q.media Decaux, said: “This significant contract is a very strategic move for q.media Decaux: Shopping plays a central part in local life and Qatar benefits from a thriving retail industry. This milestone represents the first step toward building a genuine retail communication platform, offering dedicated media solutions in the two busiest shopping malls in Qatar and reaching an annual combined audience of over 30 million shoppers, appealing to local and international brands.”
The Peninsula
